On today's episode of This Changes Things hosts Baker Machado and Hope King give a recap of the day's top earnings. In addition, they talk through top tips to ensure your business is a success.
But first, Jason Mayden, CEO and Co-Founder of Super Heroic, joins This Changes Things to discuss how creativity can empower an entire generation. He spent 13 years working for Nike, leading the creation of products for athletes and cultural icons such as Michael Jordan, Carmelo Anthony, and Derek Jeter. At Super Heroic it's his mission to empower children with the power of play through different products.
Plus, everyone has those quirky tendencies, but how do we hone in those attributions and create innovation? Melissa Schilling, Author of "Quirky" and Lydia Dishman, Reporter at Fast Company join This Changes Things to discuss different strategies to becoming a great leader.
Sustainable footwear and apparel company Allbirds made its public debut on the Nasdaq on Wednesday, and CFO Mike Bufano joined Cheddar's "Between Bells" to discuss the IPO and the company's $3.3 billion valuation. Bufano attributed its recent success to product offerings and expanded brick and mortar locations. "There's lower returns when people go to a store and then there's no outbound shipping when people go to a store as well. So, the stores are both great brand beacons, they're profitable in and of themselves, and they help the overall margin profile of the business," he said.
Avis stock surged more than 200 percent on October 2 after the company reported better-than-expected earnings. The move comes as Avis also looks to get involved in the EV industry and Elon Musk clouded the issue over Tesla's contract with Hertz. Joel Hawthorne, head trader and CEO of the Morning Snapshot, gave Cheddar his insight into what's happening for the rental car company on Wall Street.
Rob Garf, VP of industry strategy and insights at Salesforce, joined Cheddar's "Opening Bell" to talk about the rising cost of goods this holiday season noting shoppers will be paying 20 percent more than the previous year. He explained that while consumers will be willing to spend more on gifts, they will likely purchase fewer items and visit fewer stores. Garf also said he expects the pandemic norm of online shopping to continue its growth during the holidays.
Nike and Dick's Sporting Goods announced an integration of their loyalty programs that will allow customers to shop for exclusive Nike branded apparel on the Dick's Sporting Goods platform. Customers will also be able to make returns at its retail locations even if shoes were purchased directly from Nike.
John Freeman, VP of equity research at CFRA Research, joined Cheddar to break down factors weighing on video game publisher Activision Blizzard as it deals with the fallout from delayed releases and sexual harassment scandals. While not great for business, Freeman also questioned if the issues of the toxic corporate culture could have had an impact on title delays as well.
Steven Salz, Co-Founder & CEO of Rivalry, joins Cheddar News to break down how the metaverse plays into Internet culture, how augmenting human experiences impacts businesses, and how 5G technology plays into making it all possible.
