On today's episode of This Changes Things hosts Baker Machado and Hope King give a recap of the day's top earnings. In addition, they talk through top tips to ensure your business is a success. But first, Jason Mayden, CEO and Co-Founder of Super Heroic, joins This Changes Things to discuss how creativity can empower an entire generation. He spent 13 years working for Nike, leading the creation of products for athletes and cultural icons such as Michael Jordan, Carmelo Anthony, and Derek Jeter. At Super Heroic it's his mission to empower children with the power of play through different products. Plus, everyone has those quirky tendencies, but how do we hone in those attributions and create innovation? Melissa Schilling, Author of "Quirky" and Lydia Dishman, Reporter at Fast Company join This Changes Things to discuss different strategies to becoming a great leader.

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Airlines Caught 'Flat-Footed' as Omicron Continues to Drive Flight Cancellations
Airlines had to ground 2,500 flights in the U.S. on Tuesday, with bad weather and workers out with COVID-19 blamed as the main culprits. Scott Keyes, founder of ScottsCheapFlights.com and author of "Take More Vacations," joined Cheddar News Wrap to discuss how the surge from the omicron variant has been creating havoc in the air travel industry. Keyes noted that a lack of personnel from pilots to gate agents had been exacerbated by the coronavirus, an issue also disrupting labor markets throughout the economy. "Add to that the fact that travel has rebounded far quicker than many analysts and experts predicted, this is why I think you're seeing so many airlines caught a bit flat-footed in having to pare back the schedules they had set months ago," he said.
Barstool Sports CEO on COVID-Related Growth Despite Canceled Arizona Bowl
Barstool Sports CEO Erika Nardini joined Cheddar's Kristen Scholer to discuss plans for the future even as COVID-19 upended Barstool's sponsorship of the Arizona Bowl featuring the Boise State Broncos and the Central Michigan Chippewas due to the spreading omicron variant. "In our case as a company, coronavirus has been a big boom for us," she noted. "We've been able to create a lot of new programming, launch a lot of different personalities, and frankly take share from traditional media, and that's what we've done the entire pandemic." While she admitted to taking a hit on the canceled Bowl game, live events aren't completely off the table for Barstool in 2022. Nardini also talked about potential sports betting expansion following its partnership with Penn National Gaming.
Metaverse to Require Big Computing Power Upgrades in 2022
Interest in the concept of the metaverse is heating up as more companies get on board, and Cathy Hackl, CEO of Futures Intelligence Group, a metaverse-focused consultancy, joined Cheddar to talk about trends to watch out for in 2022 and what it will take for it to be more than just a buzzword. Hackl noted that businesses likely will have to consider big technology upgrades in the upcoming year in order to keep up. "We're going to need new levels of computing power to be able to enable shared virtual experiences, both in VR but also in augmented reality," she said.
DC's Grow Golden Links Small Biz Pop-Up Shops With Empty Storefronts
Small businesses in Washington, DC, are getting a visibility boost through the non-profit Grow Golden. The initiative connects local entrepreneurs with empty storefronts to establish pop-up shops in the heart of the DC business district, called the Golden Triangle. Cheddar's Arielle Hixson spoke with the small business owners about their experience building exposure through the program during the holiday season.
Home Flipping Profitability Sinks as Competition Heats Up, Costs Rise
Home flipping is turning into a competitive space and a less profitable one according to the property database ATTOM. Todd Teta, chief product officer at ATTOM Data Solutions, joined Cheddar to break down key findings of the report, why the home-flipping market is raking in fewer returns, and what he thinks may have been behind real estate marketplace Zillow withdrawing from the business.
How the Metaverse Will Shape the Future
The metaverse took the world by storm in 2021 and it is just the beginning of the virtual universe. Consumers are jumping on board and companies like Meta and Roblox are already taking advantage. Entrepreneur Andrew Duplessie joined Cheddar to discuss how the metaverse will impact the future of socialization and business. "If I'm doing anything right now, I'm building an app, I'm jumping into that ecosystem, and I'm testing it. I'm seeing what people think," he said.
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