On this episode of This Changes Things we explore how one music producer turned what some called a crazy idea into a sustainable business. Plus, Brad Smith takes us axe-throwing as we explore the experiential economy! Paul Wiltshire, CEO & Founder of Songtradr, is an award-winning record producer and songwriter with over 25 years of experience. He's produced or composed over 15 million units, including twelve number one albums and singles. He joins This Changes Things to talk about how he launched his business and the challenges he overcame to get to where he is today. And the future of business is getting active. More and more companies are focused on the customer's experience, rather than just a product. This Changes Things host Brad Smith aims for the bullseye at "Kick Axe," New York City's first axe-throwing venue. He talks to Founder Ginger Flesher about the business of axe throwing. Plus, thinking of going into business in 2018 but still need to come up with that niche category that could make you millions? This Changes Things hosts Baker Machado and Hope King explore four different business options.

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