This App Wants to Cut Through #Sponsored Content Clutter
It's not easy looking for product recommendations online. Swearby Founder and CEO Kate Foster Lengyel joins Cheddar to discuss how her app-based platform lets consumers hear from honest enthusiasts rather than paid bloggers. She explains the company's central idea that, "there's stuff, and then there's stuff you swear by."
Swearby uses both an app and an editorial website to provide consumers with reliable recommendations that aren't tied to sponsored bloggers. Foster Lengyel explains how it works, and generates revenue despite cutting influencers out of the equation. The company prides itself on its transparency and creative communication.
Foster Lengyel previously was the CMO of NYDJ, the #1 women's denim department store brands. She reveals her experiences seeing the world of paid misleading product recommendations firsthand and how it inspired her to create her new business. Swearby is currently a part of the A51 WeWork incubator.
Madison Air CEO Jill Wyant on taking a century-old HVAC giant public and what the IPO means for the industry, investors, and the future of the company.
Global Gaming League's founder Clinton Sparks and chairman Jeff Hoffman on their mission to bridge competitive eSports with mainstream celebrity culture.
AEVEX CEO Roger Wells joins to discuss the company's IPO and what it means for the future of autonomous defense systems in an era of rapid military innovation.
What does AI actually mean for the US economy? Andrew Husby of BNP Paribas breaks down the macro signals, risks, and opportunities hiding in plain sight.
Dominick Passanante of Panasonic Connect breaks down the innovations behind TOUGHBOOK and why rugged tech is more relevant than ever in today's mobile workforce
Voya Financial CEO Heather Lavallee marks 10 years of Voya Cares, spotlighting research and expanding financial access for Americans with disabilities.
