This App Wants to Cut Through #Sponsored Content Clutter
It's not easy looking for product recommendations online. Swearby Founder and CEO Kate Foster Lengyel joins Cheddar to discuss how her app-based platform lets consumers hear from honest enthusiasts rather than paid bloggers. She explains the company's central idea that, "there's stuff, and then there's stuff you swear by."
Swearby uses both an app and an editorial website to provide consumers with reliable recommendations that aren't tied to sponsored bloggers. Foster Lengyel explains how it works, and generates revenue despite cutting influencers out of the equation. The company prides itself on its transparency and creative communication.
Foster Lengyel previously was the CMO of NYDJ, the #1 women's denim department store brands. She reveals her experiences seeing the world of paid misleading product recommendations firsthand and how it inspired her to create her new business. Swearby is currently a part of the A51 WeWork incubator.
Susan Bourgeois, Louisiana Economic Development Secretary, talks preparations for Super Bowl LIX, plus Meta’s $10B data center coming soon to North Louisiana.
Triller CEO, Sean Kim, joins Cheddar to discuss how content creators are looking for alternatives in the U.S. as TikTok's future hangs in the balance. Watch!
Uncle Nearest CEO Fawn Weaver joins Cheddar to talk alcohol warning labels, the future of the alcohol business and why she thinks DEI has a PR problem. Watch!
Shark Tank's Daniel Lubetzky, Founder of KIND Snacks, breaks down the FDA's new definition of healthy, plus, his thoughts on building a stronger democracy.
