This App Wants to Cut Through #Sponsored Content Clutter
It's not easy looking for product recommendations online. Swearby Founder and CEO Kate Foster Lengyel joins Cheddar to discuss how her app-based platform lets consumers hear from honest enthusiasts rather than paid bloggers. She explains the company's central idea that, "there's stuff, and then there's stuff you swear by."
Swearby uses both an app and an editorial website to provide consumers with reliable recommendations that aren't tied to sponsored bloggers. Foster Lengyel explains how it works, and generates revenue despite cutting influencers out of the equation. The company prides itself on its transparency and creative communication.
Foster Lengyel previously was the CMO of NYDJ, the #1 women's denim department store brands. She reveals her experiences seeing the world of paid misleading product recommendations firsthand and how it inspired her to create her new business. Swearby is currently a part of the A51 WeWork incubator.
The number of Americans applying for unemployment benefits fell sharply last week, a sign that U.S. job market remains resilient despite higher interest rates.
The ousted leader of ChatGPT-maker OpenAI is returning to the company that fired him late last week, culminating a days-long power struggle that shocked the tech industry and brought attention to the conflicts around how to safely build artificial intelligence.
New Jersey will prohibit the sale of new gasoline-powered vehicles by 2035 as part of an effort to improve air quality and reduce planet-warming pollutants, officials announced Tuesday.
The founder of Binance, the world’s largest cryptocurrency exchange, pleaded guilty Tuesday to a felony charge that he failed to take steps to prevent money laundering as the company agreed to pay more than $4 billion following an investigation by the U.S. government.
