This $9 Jar of Pickles Grew Out of a Side Gig That's Now a Nearly $10 Million Biz
Growing a family hobby into a nearly $10 million business is no easy feat.
So, how did McClure’s Pickles do it?
“Focus is the key for successful growth,” Bob McClure, co-owner of the pickling company, told Cheddar Wednesday. “Expanding before you have really reached your core consumer deeply can start to tip the scales in the direction that isn’t preferred.”
McClure’s roots in the specialty go back generations. He and his family would spend every summer recreating his great-grandmother Lala’s pickle recipe. And the one-time aspiring actor moved from New York City back to Detroit and turned the tradition into a business.
He says the company, which is turning a profit, has received takeover offers in the past but has so far remained independent.
You can find the $9 pickle jars at retailers such as Amazon, Walmart, and Kroger...and they’ve even developed a cult following in Australia and New Zealand!
“They have a huge craving for American brands. Their barbecue and burger scene down there is remarkable. Every burger product they’re cooking, they’re putting a McClure’s pickle in there...It’s a good value add for us.”
For full interview, [click here](https://cheddar.com/videos/how-mcclures-pickles-grew-out-of-a-home-in-detroit).
Stocks are holding relatively steady Wednesday as Wall Street bides its time until the Federal Reserve’s announcement in the afternoon about whether it will tighten the screws further on the economy.
Meme stocks are rising before the opening bell Wednesday after GameStop, one of the most heavily traded off-brand stocks during the pandemic, posted a surprise profit for the fourth quarter.
The rising cost of groceries is pushing more consumers to use Buy Now Pay Later (BNPL) services for necessities such as groceries, according to new data from Adobe Analytics.
White Claw helped make hard seltzer a staple for American drinkers. Now it's getting into the spirit business with its own vodka brand because of new rules passed during the pandemic.
TikTok is banning deepfakes amid increasing pressure from the U.S. government over privacy and security concerns. CEO Shou Zi Chew announced the policy in a TikTok video on Tuesday two days ahead of his scheduled appearance before congress.
Cheddar News looks ahead to The Day Ahead as the Federal Reserve meets to decide on a rate hike. Earnings are also on tap from Petco, Chewy and KB Home.
