This $9 Jar of Pickles Grew Out of a Side Gig That's Now a Nearly $10 Million Biz
Growing a family hobby into a nearly $10 million business is no easy feat.
So, how did McClure’s Pickles do it?
“Focus is the key for successful growth,” Bob McClure, co-owner of the pickling company, told Cheddar Wednesday. “Expanding before you have really reached your core consumer deeply can start to tip the scales in the direction that isn’t preferred.”
McClure’s roots in the specialty go back generations. He and his family would spend every summer recreating his great-grandmother Lala’s pickle recipe. And the one-time aspiring actor moved from New York City back to Detroit and turned the tradition into a business.
He says the company, which is turning a profit, has received takeover offers in the past but has so far remained independent.
You can find the $9 pickle jars at retailers such as Amazon, Walmart, and Kroger...and they’ve even developed a cult following in Australia and New Zealand!
“They have a huge craving for American brands. Their barbecue and burger scene down there is remarkable. Every burger product they’re cooking, they’re putting a McClure’s pickle in there...It’s a good value add for us.”
For full interview, [click here](https://cheddar.com/videos/how-mcclures-pickles-grew-out-of-a-home-in-detroit).
Tech companies of all sizes are showing off their latest gadgets at CES 2024 in Las Vegas. And that includes new technology that's changing the world of food and drinks.
Matt Hougan, CIO of Bitwise Asset Management, gives Cheddar the latest on the Securities and Exchange Commission approval of bitcoin ETFs. Hougan calls this time a 'potential major milestone for bitcoin.'
LeBron James has agreed to an exclusive deal with Fanatics Collectibles. James and his son, Bronny, will appear together on a unique sports trading card to herald the Los Angeles Lakers superstar’s new multiyear partnership with Fanatics.
Joe Zhao, Managing Partner at Millennia Capital, joined Cheddar to discuss the latest stock moves and how the market is being impacted by artificial intelligence.
Wall Street was quiet early following a lackluster session a day earlier as markets await U.S. inflation data and high-profile corporate earnings reports later in the week.
The World Economic Forum says false and misleading information supercharged with cutting-edge artificial intelligence is the top immediate risk to the global economy.
CES 2024 starts this week in Las Vegas. It's set to feature swaths of the latest advances and gadgets across personal tech, transportation, health care, sustainability and more. Here's a list of the coolest announcements so far.
