Many people see PlayStation as a hardware company that creates gaming consoles.
But it’s actually much more like Netflix and HBO, according to Asad Qizilbash, the Sony unit’s Vice President of Marketing.
“We really see PlayStation as more of an entertainment brand. And really that...PlayStation box is just a doorway into a whole world of entertainment.”
Sony has 12 studios that create exclusive games for the platform, and that keeps gamers loyal, explained Qizilbash.
“Our exclusive games are absolutely crucial.”
“God of War”, which has a massive following in the gaming world, is one example of an exclusive title.
The new version, which Qizilbash said has evolved tremendously from the previous, will be released on April 20th.
“The things that people love about ‘God of War,’ we’ve kept,” said Qizilbash. But Kratos, the protagonist, now has a son, which adds more depth to the storyline.
For the full interview, [click here](https://cheddar.com/videos/playstation-talks-the-return-of-god-of-war).
This November, Philips Norelco is partnering with Movember® in the United States and Canada to urge men to tackle health issues that are right under their noses. Brett Bardsley, Category Leader, Philips Grooming & Beauty, and Dr. Jake Taylor MD, MPH, Chief Urology Resident at NYU Langone Health, join None of the Above to break down how this partnership is more than just growing & grooming a Mo all month long, what men should know about their own mental and physical well-being, and the impact Philips continues to have as a global health technology company supporting men’s health programming and delivering meaningful innovations.
Learn more about how to get involved at Philips.com/Movember
Food delivery giant DoorDash is acquiring European food delivery company Wolt. The all-stock deal is valued at $8.1 billion and is expected to close in the first half of 2022. The companies say they share a mission to build a global delivery platform. Gerber Kawasaki investment advisor Eva Agi joins Cheddar News' Closing Bell to discuss what the deal means for Doordash, as well as its customers and investors.
Identity verification startup Socure recently raised $450 million dollars in a series E round, bringing the company's valuation to $4.5 billion. Socure says it is now the highest-valued private company in the identity verification space, and that the funds will be used to accelerate its mission to verify 100% of good identities and eliminate identity fraud across all industries. Socure Founder and CEO Johnny Ayers joins Cheddar News' Closing Bell to discuss.
Didi Hirsch CEO Jon Goldfinger and actor Sarah Gilman join Cheddar News in support of Didi Hirsch's social media campaign, which aims to bring awareness to its upcoming event, Alive Together: Uniting to Prevent Suicide.
Attorney Michael Burg joined Cheddar's Jill Wagner to give more insight into the legal fallout of Travis Scott's deadly Astroworld festival, where at least eight people died and dozens more were injured.
The Biden Administration has issued a new order aimed at all federal agencies which would order them to patch hundreds of cybersecurity vulnerabilities. Chief Evangelist at Intrusion Gary Davis and Chief Security Advisor at SentinelOne Morgan Wright, joined Cheddar to discuss more.
