Many people see PlayStation as a hardware company that creates gaming consoles.
But it’s actually much more like Netflix and HBO, according to Asad Qizilbash, the Sony unit’s Vice President of Marketing.
“We really see PlayStation as more of an entertainment brand. And really that...PlayStation box is just a doorway into a whole world of entertainment.”
Sony has 12 studios that create exclusive games for the platform, and that keeps gamers loyal, explained Qizilbash.
“Our exclusive games are absolutely crucial.”
“God of War”, which has a massive following in the gaming world, is one example of an exclusive title.
The new version, which Qizilbash said has evolved tremendously from the previous, will be released on April 20th.
“The things that people love about ‘God of War,’ we’ve kept,” said Qizilbash. But Kratos, the protagonist, now has a son, which adds more depth to the storyline.
For the full interview, [click here](https://cheddar.com/videos/playstation-talks-the-return-of-god-of-war).
2021 has been a year filled with extreme weather conditions. Hundreds of thousands of people recently saw the effects of massive tornados that swept across six states. Now, experts say climate change could have played a major role. Jennifer Marlon, research scientist and lecturer at the Yale School of the Environment, joins Cheddar News to discuss.
Integrity Marketing Group, nation's largest independent distributor of life and health insurance products, is showing its employees it cares. The company surprised its 5,500 employees with $125 million in cash payouts to those participating in the company's Employee Ownership Plan. Bryan Adams, CEO of at Integrity Marketing Group, and Steve Young, NFL Hall of Famer and chairman of the board at Integrity Marketing Group, join Cheddar News to talk about the announcement.
Anthony Tall, sports agent and president of Miracle Sports Agency, joins Cheddar News to talk about the challenges professional sports leagues are facing amid a surge in coronavirus cases across the U.S.
Jilly Stephens, CEO of City Harvest, joins Cheddar News to discuss food insecurity. She also offers tips on how people can volunteer at their local food bank this holiday season.
Todd Kaplan, Pepsi's Vice President of Marketing, joins Cheddar News to discuss the company's first-ever non-fungible token with its Pepsi Mic Drop genesis NFT collection.
This year, consumers might not be as surprised by what's under their trees as by the trees themselves. Despite a tighter market for trees, Stew Leonard's was able to secure its entire stock of Christmas trees from a supplier in Quebec. But some prices jumped this year as a result of increased costs for shipping and labor amid the COVID-19 pandemic. Cheddar's Chloe Aiello reports.
Dr. Travis Langley, Professor of Psychology at Henderson State University, joins Cheddar Reveals to discuss why the Joker is widely considered the best villain of all time and a prevailing figure in pop culture and provides insight into the psychological and cultural reasons we find him so fascinating.
On this episode of Cheddar Reveals, Dr. Travis Langley, Professor of Psychology, Henderson State University, discusses why the Joker is widely considered the best villain of all time and a prevailing figure in pop culture and provides insight into psychological and cultural reasons we find him so fascinating; Jonathan Gayles Professor and Chair, Department of Africana Studies at Georgia State University, dissects the diversity efforts in representations of superheroes and villains in comics and Hollywood films; Cheddar gets a look at Curiosity Stream's 'My Comic Shop Country.'
Jonathan Gayles Professor and Chair, Department of Africana Studies at Georgia State University, joins Cheddar Reveals to dissect the diversity efforts in representations of superheroes and villains in comics and Hollywood films.
