From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.

WEAK JOBS REPORT

The market ended the week slightly higher, despite Friday’s disappointing jobs report for September that fell far short of analyst expectations. U.S. employers added 194,000 payrolls in the month, even fewer than August’s revised print of 366,000 and a far cry from the expectation of 500,000 new jobs. There were reasons for optimism buried in the Department of Labor’s report: average earnings were up, significant upward adjustments were made to August and July reports, and pandemic-caused staffing fluctuations in the education sector “distorted the normal seasonal hiring and layoff patterns,” according to the BLS. But the weak top-line number suggests that the persistent labor shortage combined with the delta wave is continuing to hamper employers’ ability to hire. 

GLOBAL ENERGY CRUNCH

U.S. crude oil prices crossed the $80-per-barrel threshold this week, the highest level since 2014 amid a growing global energy crunch that portends higher prices across the board for consumers this winter. The price at the pump is a buck higher than it was this time last year. U.S. coal prices are at a two-year high. And natural gas prices in this country have hit the highest level since 2008. In the UK, natural gas prices are up some 400 percent year-to-date, leading Vladimir Putin this week to step in and say he’d boost Russia’s plentiful gas supply to Europe ahead of the colder months. Energy stocks benefited from a broad rally on rising commodity prices, while airline stocks took a beating on higher fuel costs. JetBlue, American, Delta, and United all ended the week down more than 5 percent.

FACEBOOK UNDER FIRE

Facebook’s no good, very bad autumn continued with a global, hours-long outage on Monday that took its entire suite of apps offline for billions of users around the world, illustrating how dependant much of the internet’s infrastructure has become on the company that’s now at the center of a cascade of controversies over its effects on society. Just as Facebook was able to get its services back online, a whistleblower, who revealed her identity on 60 Minutes last weekend, appeared before Congress to highlight the internal research that is turning into perhaps the company’s worst scandal to date. Frances Haugen, a former Facebook data scientist, testified that the company harms younger users, creates divisions among its user base, and undermines democracy — its most recent high on Sept. 1. But JPMorgan said this week that the dip is a buying opportunity and that the bank sees the stock rising as much as 35 percent.

PEDAL TO THE METAL

General Motors unveiled detailed plans for its transformation from an automaker to a “platform company” that will “redefine how people and goods are moved,” as CEO Mary Barra put it to investors. Barra said GM plans to double annual revenue by 2030 with a focus on electrification, robotaxis, and EV charging infrastructure. The stock barely budged during Barra’s announcements, but then soared higher for a weekly gain of 7 percent. Meanwhile, Elon Musk announced at Tesla’s investor conference that he is moving the company’s headquarters from California to Texas, making good on a threat from last year when Musk called California’s COVID lockdowns “fascist” and said he’d fold up shop. Tesla will continue to expand its production facility in California as it simultaneously builds out a new factory in the Lone Star State. 

SQUID GAME MANIA

Netflix shares ended the week on a positive note, buoyed by its global smash hit, Squid Game, which is now on track to be the streamer’s most popular show ever. The sheer scale of Squid Game’s impact on the all-important metric of international subscriber growth — the South Korean series is currently No. 1 in 90 countries — should become more apparent when Netflix releases third-quarter earnings on Oct. 19. In the meantime, the stock hit a new all-time high this week and is up 22 percent so far this year. 

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Streaming Services Compete for South Korean Content
The record-breaking success of "Squid Game" on Netflix has many media companies competing to produce, stream, and invest in new content from South Korea. Netflix has spent half a billion dollars on developing Korean content this year, and other streaming services are taking note. Seth Schachner, managing director at StratAmericas and digital business executive, joins Cheddar News to discuss.
Airlines Caught 'Flat-Footed' as Omicron Continues to Drive Flight Cancellations
Airlines had to ground 2,500 flights in the U.S. on Tuesday, with bad weather and workers out with COVID-19 blamed as the main culprits. Scott Keyes, founder of ScottsCheapFlights.com and author of "Take More Vacations," joined Cheddar News Wrap to discuss how the surge from the omicron variant has been creating havoc in the air travel industry. Keyes noted that a lack of personnel from pilots to gate agents had been exacerbated by the coronavirus, an issue also disrupting labor markets throughout the economy. "Add to that the fact that travel has rebounded far quicker than many analysts and experts predicted, this is why I think you're seeing so many airlines caught a bit flat-footed in having to pare back the schedules they had set months ago," he said.
Barstool Sports CEO on COVID-Related Growth Despite Canceled Arizona Bowl
Barstool Sports CEO Erika Nardini joined Cheddar's Kristen Scholer to discuss plans for the future even as COVID-19 upended Barstool's sponsorship of the Arizona Bowl featuring the Boise State Broncos and the Central Michigan Chippewas due to the spreading omicron variant. "In our case as a company, coronavirus has been a big boom for us," she noted. "We've been able to create a lot of new programming, launch a lot of different personalities, and frankly take share from traditional media, and that's what we've done the entire pandemic." While she admitted to taking a hit on the canceled Bowl game, live events aren't completely off the table for Barstool in 2022. Nardini also talked about potential sports betting expansion following its partnership with Penn National Gaming.
Metaverse to Require Big Computing Power Upgrades in 2022
Interest in the concept of the metaverse is heating up as more companies get on board, and Cathy Hackl, CEO of Futures Intelligence Group, a metaverse-focused consultancy, joined Cheddar to talk about trends to watch out for in 2022 and what it will take for it to be more than just a buzzword. Hackl noted that businesses likely will have to consider big technology upgrades in the upcoming year in order to keep up. "We're going to need new levels of computing power to be able to enable shared virtual experiences, both in VR but also in augmented reality," she said.
DC's Grow Golden Links Small Biz Pop-Up Shops With Empty Storefronts
Small businesses in Washington, DC, are getting a visibility boost through the non-profit Grow Golden. The initiative connects local entrepreneurs with empty storefronts to establish pop-up shops in the heart of the DC business district, called the Golden Triangle. Cheddar's Arielle Hixson spoke with the small business owners about their experience building exposure through the program during the holiday season.
Home Flipping Profitability Sinks as Competition Heats Up, Costs Rise
Home flipping is turning into a competitive space and a less profitable one according to the property database ATTOM. Todd Teta, chief product officer at ATTOM Data Solutions, joined Cheddar to break down key findings of the report, why the home-flipping market is raking in fewer returns, and what he thinks may have been behind real estate marketplace Zillow withdrawing from the business.
How the Metaverse Will Shape the Future
The metaverse took the world by storm in 2021 and it is just the beginning of the virtual universe. Consumers are jumping on board and companies like Meta and Roblox are already taking advantage. Entrepreneur Andrew Duplessie joined Cheddar to discuss how the metaverse will impact the future of socialization and business. "If I'm doing anything right now, I'm building an app, I'm jumping into that ecosystem, and I'm testing it. I'm seeing what people think," he said.
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