The Weather Channel's "United States of Climate Change"
Kevin Hayes, executive editor of The Weather Channel, discusses the website's year-long climate change project. Highlighting stories from all 50 states, the project shows how communities are grappling with the impact of climate change.
Hayes says the project focuses on stories rather than facts because of how difficult it can be to understand climate science. Telling stories that show real issues real people are facing makes it easier to understand climate change. For example, the dry climate in Nebraska is making it difficult to grow barley which in turn makes it difficult to produce beer.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.
