The Water Bottle Start-Up That's Been Profitable Since Day One
Sarah Kauss, CEO of S'well, says that while the company has so far grown without spending on marketing, it's now looking to shell out for digital and traditional marketing.
For the full interview [click here](https://cheddar.com/videos/doing-well-with-swell).
Long before beleaguered billionaire Elon Musk purchased Twitter in October, he had set his sights on Tesla, the electric automaker where he serves as CEO and from which he derives most of his wealth and fame.
