Sarah Kauss, CEO of S'well, says that while the company has so far grown without spending on marketing, it's now looking to shell out for digital and traditional marketing. For the full interview [click here](https://cheddar.com/videos/doing-well-with-swell).

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Mark Walker, co-founder and CEO, Direct Digital Holdings & Keith Smith, co-founder and President, Direct Digital Holdings, join Cheddar News to discuss the meaning behind launching just the ninth black-owned company to ever go public in the U.S., how Black History has impacted their careers, and how they plan to grow the company.
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