The Water Bottle Start-Up That's Been Profitable Since Day One
Sarah Kauss, CEO of S'well, says that while the company has so far grown without spending on marketing, it's now looking to shell out for digital and traditional marketing.
For the full interview [click here](https://cheddar.com/videos/doing-well-with-swell).
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Uncertainty continues to pummel the banking industry, despite assurances from financial regulators and bankers such as Jamie Dimon this week that the worst of the recent crisis is over and the health of the banking system remains strong.
Apple is leading Wall Street toward its biggest rally in nearly four months Friday after the market's most influential company reported a better profit than feared.
