The Water Bottle Start-Up That's Been Profitable Since Day One
Sarah Kauss, CEO of S'well, says that while the company has so far grown without spending on marketing, it's now looking to shell out for digital and traditional marketing.
For the full interview [click here](https://cheddar.com/videos/doing-well-with-swell).
“Extraneous materials” triggered nine recalls in 2022 of more than 477,000 pounds of food regulated by the U.S. Department of Agriculture’s Food Safety and Inspection Service — triple the number of recalls tied to food contaminated with toxic E. coli bacteria.
