The Water Bottle Start-Up That's Been Profitable Since Day One
Sarah Kauss, CEO of S'well, says that while the company has so far grown without spending on marketing, it's now looking to shell out for digital and traditional marketing.
For the full interview [click here](https://cheddar.com/videos/doing-well-with-swell).
Elaine Low, staff writer with The Ankler, joined Cheddar News to break down the latest deal with the studios, why it was such a tough negotiation, and what lies ahead.