The Vitamin Shoppe and Fruit of the Loom Get Their "OrderGroove" On

Greg Alvo, Founder and CEO of OrderGroove, talks about the subscription platform's latest partnerships with Fruit of the Loom and The Vitamin Shoppe, launching subscription-based delivery services for each company. Alvo discusses how fast subscription-based companies are growing. We discuss comments recently made by Warren Buffett, whose company Berkshire Hathaway owns Fruit of the Loom. The "Oracle of Omaha" has said the face of retail in 10 years will look nothing like today. Alvo also talks about the importance of subscriptions when it comes to speed and convenience, which is why we have also seen the rise of so many grocery delivery services.

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