Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work.
SundaySky uses video to help brands connect with consumers in a personalized way. He explains why personalized video experiences are important for retail companies. SundaySky combines the power of data with the power of video to create a relevant, engaging experience, according to Flaherty.
Flaherty shares which companies are marketing the right way. He said Saks, Staples, and Overstock have some of the best execution in retail. SundaySky is helping those companies use their data to better understand their target audience.
Luxury vehicles may come with a hefty price tag but they also have some bonus features not found elsewhere. Cheddar News took a look at some of these six-figure wonders at the New York International Auto Show.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Delta Air Lines reported a $363 million loss for the first quarter on Thursday, with higher spending on labor and fuel overshadowing a sharp rise in revenue.
Stocks closed lower on Wall Street Friday as worries about interest rates offset an encouraging start to earnings reporting season for big U.S. companies.
