Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work.
SundaySky uses video to help brands connect with consumers in a personalized way. He explains why personalized video experiences are important for retail companies. SundaySky combines the power of data with the power of video to create a relevant, engaging experience, according to Flaherty.
Flaherty shares which companies are marketing the right way. He said Saks, Staples, and Overstock have some of the best execution in retail. SundaySky is helping those companies use their data to better understand their target audience.
Norwegian battery startup Freyr is planning its next factory in an Atlanta suburb because a new U.S. clean energy law offers generous tax credits for local production.
Vertical farming startup Babylon Micro-Farms recently raised $8 million in a Serie A round. Alexander Oleson, CEO and co-founder of Babylon Micro-Farms, joined Cheddar News to explain his company's mission to help businesses and communities grow their own fresh produce in a sustainable manner.
