Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work.
SundaySky uses video to help brands connect with consumers in a personalized way. He explains why personalized video experiences are important for retail companies. SundaySky combines the power of data with the power of video to create a relevant, engaging experience, according to Flaherty.
Flaherty shares which companies are marketing the right way. He said Saks, Staples, and Overstock have some of the best execution in retail. SundaySky is helping those companies use their data to better understand their target audience.
New supervisors leading Disney World’s revamped governing body say they had good intentions about collaborating with the company after they were appointed by Florida Gov. Ron DeSantis.
Legendary skateboarder Tony Hawk is the new spokesman for Citizen's new smart watch. Cheddar News spoke with Hawk to discuss his new partnership and how the watch helps him with his wellness routine.
Higher prices due to inflation combined with higher interest rates are creating a perfect storm for consumers who use credit cards, according to a Bankrate.com report. Ted Rossman, senior industry analyst at Bankrate.com, joined Cheddar News to discuss the latest report and what consumers can do to avoid any potential issues.
Elon Musk claimed that artificial intelligence has the potential to cause 'civilization destruction.' The billionaire is currently planning to come out with an AI platform, TruthGPT.
