Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work.
SundaySky uses video to help brands connect with consumers in a personalized way. He explains why personalized video experiences are important for retail companies. SundaySky combines the power of data with the power of video to create a relevant, engaging experience, according to Flaherty.
Flaherty shares which companies are marketing the right way. He said Saks, Staples, and Overstock have some of the best execution in retail. SundaySky is helping those companies use their data to better understand their target audience.
Eric Lynch, managing director of Scharf Investments, joined Cheddar News to discuss Thursday's market session as stocks closed lower, dragged down by Tesla's earnings miss, amid economic fears.
This time it’s for real. Many of Twitter’s high-profile users are have lost the blue check marks that helped verify their identity and distinguish them from impostors on the Elon Musk-owned social media platform.
Lauren Forsch, founder of Popped.nyc, stopped by the Cheddar News studio on 4/20 — a date known to many as Cannabis Day — to discuss the health and wellness benefits of CBD-based products.
One of the last major players in the DVD rental business has expressed interest in purchasing Netflix's mailing division, which is now set to be shut down. Bill Rouhana, CEO of Chicken Soup for the Soul Entertainment, which owns Redbox and its network of DVD kiosks, told The Hollywood Reporter that "I'd like to buy it," and that he's reached out multiple times about an acquisition.
Tesla shares fell sharply at the opening bell Thursday after the company felt the sting of numerous price cuts it made across its model line up this year in hopes of energizing sales.
