Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work.
SundaySky uses video to help brands connect with consumers in a personalized way. He explains why personalized video experiences are important for retail companies. SundaySky combines the power of data with the power of video to create a relevant, engaging experience, according to Flaherty.
Flaherty shares which companies are marketing the right way. He said Saks, Staples, and Overstock have some of the best execution in retail. SundaySky is helping those companies use their data to better understand their target audience.
Cheddar News' reporter Angela Miles reports from the Cboe floor with Scott Bauer, CEO of the Prosper Trading Academy, to break down Apple, Moderna, and Datadog earnings for options traders.
Billionaire Stephen Deckoff's SD Investments has purchased two islands in the U.S. Virgin Islands that were previously owned by the late sex criminal and human trafficker Jeffrey Epstein.
Two 10-year-olds are among 300 children who worked at McDonald's restaurants illegally, a Labor Department investigation of franchisees in Kentucky found.
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Tom McNeela, chief RIA solutions officer with RetireOne, joined Cheddar News to explain how people can use their life insurance policies for an emergency loan. "There's a lot of advantages and opportunities with permanent life insurance policy," he said, "if you have one, and there's cash value in there, you can take a loan out, and most of the time, it's a better rate than what you can get at your bank."
