Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work.
SundaySky uses video to help brands connect with consumers in a personalized way. He explains why personalized video experiences are important for retail companies. SundaySky combines the power of data with the power of video to create a relevant, engaging experience, according to Flaherty.
Flaherty shares which companies are marketing the right way. He said Saks, Staples, and Overstock have some of the best execution in retail. SundaySky is helping those companies use their data to better understand their target audience.
Young Chang, founder and CEO of A-Sha Noodles, joined Cheddar News to discuss what inspired him to create his new company. "Our whole objective was to keep that nostalgic comfort feeling of the ramen noodle but bring it in a better-for-you method," he said.
Over 140 CEOs sent President Joe Biden and Congressional leaders an open letter on the potential major devastation the economy could face if a debt ceiling agreement isn't reached. Josh Silverman, CEO of Etsy, spoke with Cheddar News to explain his reasoning why he joined in on the letter.
Uber unveiled some new features at its annual product showcase. Cheddar News discussed some of these products, most of which are geared toward families, along with group grocery orders and group rides.
