Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work.
SundaySky uses video to help brands connect with consumers in a personalized way. He explains why personalized video experiences are important for retail companies. SundaySky combines the power of data with the power of video to create a relevant, engaging experience, according to Flaherty.
Flaherty shares which companies are marketing the right way. He said Saks, Staples, and Overstock have some of the best execution in retail. SundaySky is helping those companies use their data to better understand their target audience.
Used car prices are skyrocketing, with some costing as much as a brand new car. Cheddar News reporter Ashley Mastronardi has more on what's behind rising prices for pre-owned vehicles and some tips for getting the best bang for your buck.
A group of Amazon workers upset about recent layoffs, a return-to-office mandate and the company’s environmental impact is planning a walkout at the company's Seattle headquarters Wednesday.
A report from Rent.com finds that prices are stabilizing at the national level but some states are still seeing some skyrocketing rates. Jon Leckie, a researcher with Rent.com, joined Cheddar News to provide the big takeaways on what're the latest trends from the report.
