Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work.
SundaySky uses video to help brands connect with consumers in a personalized way. He explains why personalized video experiences are important for retail companies. SundaySky combines the power of data with the power of video to create a relevant, engaging experience, according to Flaherty.
Flaherty shares which companies are marketing the right way. He said Saks, Staples, and Overstock have some of the best execution in retail. SundaySky is helping those companies use their data to better understand their target audience.
College enrollment rates for high school graduates in the U.S. has been on the decline since 2009. Sean Behr, CEO of Fountain a high-volume hiring platform, joined Cheddar News to discuss why high school graduates are benefitting from the value of attending a trade school, especially in today's economy.
Artificial intelligence is revolutionizing how people work, including in creative industries. The famous Tribeca Film Festival featured some projects recently that used A.I. that some filmmakers say make it more creative. Cheddar News took a peek at some of those films.
No one likes to have to take their clothes to the laundromat. But a new bar in Brooklyn, called Pearl Lee’s Washtub, is spicing up the chore by creating a laundromat that's also a full bar.
