Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work.
SundaySky uses video to help brands connect with consumers in a personalized way. He explains why personalized video experiences are important for retail companies. SundaySky combines the power of data with the power of video to create a relevant, engaging experience, according to Flaherty.
Flaherty shares which companies are marketing the right way. He said Saks, Staples, and Overstock have some of the best execution in retail. SundaySky is helping those companies use their data to better understand their target audience.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Another drop for stocks on Friday has Wall Street on track to close out its first losing week in the last six.
Workers at 150 Starbucks locations will strike in the coming week over what their union says is a clash over decor supporting LBGTQ+ causes, but the company denies it's banned any such displays and accused the union of using misinformation as a tactic in labor talks.
About 7.5 million singing and swimming “Baby Shark” bath toys are being recalled after multiple lacerations and puncture wounds were reported in children playing with them.
Bud Light has rolled out a new ad campaign, weeks after protests over the company's partnership with trans influencer Dylan Mulvaney.
3M Co. reached a $10.3 billion agreement to settle lawsuits that claimed toxic chemicals had contaminated drinking water across the country.
Overstock.com has won the bid to buy Bed Bath & Beyond IP and digital assets.
Sales of existing homes rose just 0.2% in May from April and down over 20% from a year ago.
In his second day of testimony before the Senate Banking Committee, Federal Reserve Chair Jerome Powell reiterated that the board is considering more interest rate hikes.
United Airlines will now be able to send a meal or hotel voucher to customers' phones, if needed, during emergency situations.
