Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work.
SundaySky uses video to help brands connect with consumers in a personalized way. He explains why personalized video experiences are important for retail companies. SundaySky combines the power of data with the power of video to create a relevant, engaging experience, according to Flaherty.
Flaherty shares which companies are marketing the right way. He said Saks, Staples, and Overstock have some of the best execution in retail. SundaySky is helping those companies use their data to better understand their target audience.
Alexander Mashinsky, the former CEO of the failed cryptocurrency lending platform Celsius Network, has been arrested on federal fraud charges, including wire fraud, according to CNBC.
Delta Air Lines reported its highest earnings and revenue and raised its profit outlook.
Producer price index rose just 0.1% from a year ago, in the latest signal that inflation is slowing.
Wall Street is adding to its winning week Thursday following the latest signal that inflation is continuing to ease its chokehold on the economy.
Whenever the United Auto Workers union begins negotiating a new contract with Detroit's three automakers, threats of a strike are typically heard on the floor of the old Chrysler transmission plant in Kokomo, Indiana.
Be Well: Fixing Your Bad Credit
U.S. officials have approved the first over-the-counter birth control pill, which will let American women and girls buy contraceptive medication from the same aisle as aspirin and eyedrops.
Bob Iger will remain as CEO of The Walt Disney Co. through the end of 2026, agreeing to a two-year contract extension that will give the entertainment and theme park company some breathing room to find his successor.
Pioneering Anchor Brewing Co. to Halt Operations After 127 Years with Beer Sales in Decline
What the SAG-AFTRA Deadline Means for Actors Guild
