Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work.
SundaySky uses video to help brands connect with consumers in a personalized way. He explains why personalized video experiences are important for retail companies. SundaySky combines the power of data with the power of video to create a relevant, engaging experience, according to Flaherty.
Flaherty shares which companies are marketing the right way. He said Saks, Staples, and Overstock have some of the best execution in retail. SundaySky is helping those companies use their data to better understand their target audience.
Astor Apiaries' Nick Hoefly is an expert on honey bees and, of course, honey. Cheddar News' Michelle Castillo checked out the hives to learn everything you ever wanted to know about honey ahead of Bee's Knees Week.
Nick Hoefly of Astor Apiaries explains the importance of bees for our ecosystem and talks to Cheddar News' Michelle Castillo about what you can do if you're nervous around them.
The average long-term U.S. mortgage rate climbed this week to its highest level in more than 20 years, grim news for would-be homebuyers already challenged by a housing market that remains competitive due to a dearth of homes for sale.
