The Trick to Creating Marketing Videos that Work

Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work. SundaySky uses video to help brands connect with consumers in a personalized way. He explains why personalized video experiences are important for retail companies. SundaySky combines the power of data with the power of video to create a relevant, engaging experience, according to Flaherty. Flaherty shares which companies are marketing the right way. He said Saks, Staples, and Overstock have some of the best execution in retail. SundaySky is helping those companies use their data to better understand their target audience.

More In Business

Your Trash Could Have a Second Life: Inside TerraCycle’s Push to Reinvent Recycling

TerraCycle CEO Tom Szaky explains how the company is tackling hard-to-recycle waste, from vapes to packaging, and building a more circular economy.

Nugget Ice Goes Mainstream: Inside the Boom Sweeping U.S. Restaurants

Nugget ice is booming across America. Middleby CEO Tim FitzGerald explains the craze, restaurant demand and why the trend could become a major growth engine.

Lovable Raises $400 Million, Now A $13.3 Billion Valuation

Europe’s Lovable has raised $400 million in a Series C round, valuing the vibe-coding startup at a staggering $13.3 billion.

Big Business This Week: Peak Oil Panic And The Shift To Sustainable Energy

Is this the top for oil? Countries across the globe are cutting their dependence.

The Betting Boom Is Changing How Americans Watch Sports

Sports betting is booming as prediction markets reshape the industry. Past The Wire's Frank Zaccanelli breaks down what’s next for fans and investors.

This Wearable Robot Could Change the Way We Walk

Wearable robotics are moving beyond sci-fi. Dephy CEO Luke Mooney explains how its smart ankle exoskeleton is changing mobility, recovery and everyday movement.

SoundHound’s AI Is Talking to Your Car, Your Restaurant and More

Voice AI is moving into cars, restaurants and customer service. SoundHound CEO Keyvan Mohajer explains the company’s growth and the future of voice-powered AI.

Crypto Regulation Hangs in the Balance: What Happens Next?

Crypto markets are cooling as the Senate pushes the CLARITY Act vote, putting the industry’s regulatory future back in the spotlight.

Americans Are Spending, But Are They Secretly Stressed?

Americans are still spending, but rising anxiety over jobs, AI, housing and tariffs tells a different story. Kearney Consumer Institute’s Katie Thomas explains.

Disney’s Big Earnings Test: Streaming Profits, Parks and ESPN

Disney is back in focus after Q3 earnings. Investors are watching streaming profits, theme parks and ESPN as the entertainment giant looks for its next catalyst

Load More