Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work.
SundaySky uses video to help brands connect with consumers in a personalized way. He explains why personalized video experiences are important for retail companies. SundaySky combines the power of data with the power of video to create a relevant, engaging experience, according to Flaherty.
Flaherty shares which companies are marketing the right way. He said Saks, Staples, and Overstock have some of the best execution in retail. SundaySky is helping those companies use their data to better understand their target audience.
Stocks opened lower in Tuesday's session on concerns over higher oil prices and after Monday's earnings report from Oracle that showed revenue came in weaker than expected.
The U.S. government is taking aim at what has been an indomitable empire: Google’s ubiquitous search engine that has become the internet’s main gateway.
Self-care is important in everyone's lives but sometimes it could be hard to fit it into your budget. Wellness expert Sam Tejada, author of "How to Win in Modern Wellness," joined Cheddar News to explain how to treat yourself without breaking the bank.
Many Americans do not take advantage of their employers' perks and benefits that are available to them. Eric Calciano, lead benefits advisor with New City Insurance, joined Cheddar News to discuss the range of offerings that you could be missing out on.
