Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work.
SundaySky uses video to help brands connect with consumers in a personalized way. He explains why personalized video experiences are important for retail companies. SundaySky combines the power of data with the power of video to create a relevant, engaging experience, according to Flaherty.
Flaherty shares which companies are marketing the right way. He said Saks, Staples, and Overstock have some of the best execution in retail. SundaySky is helping those companies use their data to better understand their target audience.
Union workers at Mack Trucks went on strike Monday after voting down a tentative five-year contract agreement that negotiators had reached with the company.
Claudia Goldin, a Harvard University professor, was awarded the Nobel economics prize on Monday for research that helps explain why women around the world are less likely than men to work and to earn less money when they do.
