Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work.
SundaySky uses video to help brands connect with consumers in a personalized way. He explains why personalized video experiences are important for retail companies. SundaySky combines the power of data with the power of video to create a relevant, engaging experience, according to Flaherty.
Flaherty shares which companies are marketing the right way. He said Saks, Staples, and Overstock have some of the best execution in retail. SundaySky is helping those companies use their data to better understand their target audience.
International Master Alice Lee defeated grandmaster Irina Krush to win the American Cup – becoming one of the best women players in the world in the process – but she’s not stopping there.
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As we head into the second quarter, there’s an argument in favor of buying Boeing stock. Why? As one expert says, ‘there’s nowhere else to get planes.’
