Four major technology companies potentially eyeing an IPO in 2018 include Spotify, Lyft, Airbnb, and WeWork. Reuter's BreakingViews Global Editor Rob Cox shares why these companies are poised for further disruption in their marketplaces. "FAANG" is considered the stock market theme of 2017 says Cox. But "SLAW" is considered the next generation of large start-up disruptive companies. The acronym stands for Spotify, Lyft, Airbnb, and WeWork. If and when Lyft enters the public market, it will be the first time we get a glympse into the public play of transportation as a service says Cox. Cox also shares his predictions for which city will be chosen as Amazon's second headquarters. "Amazon fundamentally could transform a city," says Cox. Choosing a city in need could help Amazon win public approval.

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Kraft Heinz undoes blockbuster merger after a decade of falling sales
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
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