The Tech Companies That Stand To Lose The Most From Net Neutrality Repeal
In a 3-2 decision, the FCC voted to repeal net neutrality. The battle over internet regulation will now likely head to the courts.
Digital Trends Editor-In-Chief Jeremy Kaplan discusses who will be hit the hardest if and when the regulations go away. Big tech companies like Netflix and Facebook are at the top of the list. They have the largest amount of traffic and require the most data to reach their hordes of users.
Without net neutrality, carriers such as Verizon and AT&T could restrict data speed to specific sites. Supporters of net neutrality argue that repealing the regulations will lead to a tiered data system. Customers would have to pay extra to access the most popular and data-heavy sites.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.