When Alexandra Friedman co-founded LOLA, an organic tampon company, she hoped to fulfill the needs of women by engaging them in constant conversation. She recently revealed to Cheddar just how far that conversation has gone at times. “My favorite tidbit is that customers have actually called us from the bathroom,” Friedman told Cheddar. She says being in contact with her customers has helped her hone in on the company’s mission. “We’re women building a brand for women, and we want it to reflect the needs of women throughout their lives,” Friedman told us. LOLA prides itself on incorporating customer feedback into its products. Founded in 2013, LOLA is a subscription-based tampon company that offers women organic products. The company offers customizable assortments delivered to your door. For full interview, [click here](https://cheddar.com/videos/how-lola-is-destigmatizing-periods).

Share:
More In Business
October CPI Data Will See Changes in Health Insurance Costs
Ahead of the release of October's consumer inflation data Tuesday, you may notice changes from the Bureau of Labor Statistics. When it comes to how it estimates health insurance costs, the move is expected to give a boost to the U.S. inflation measure which will reverse a trend that has provided some relief.
Some Retailers Reporting Quarterly Results This Week
A handful of retailers will report earnings this week, including Home Depot, Target, Walmart and Macy's, as gas prices peaked in September to the end of this latest quarter while borrowing costs remain at their highest levels in decades.
Load More