Brad and Hailey Devine spoke to Cheddar about their experience as influencers and how brands can benefit from an influencer partnership. For full interview [click here](https://cheddar.com/videos/social-media-influencers-share-the-power-of-authentic-content).

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Lilly Singh Partners With Aavrani for Hair Products
YouTube comedian and writer Lilly Singh is partnering with Aavrani to work on a new hair care collection. Singh spoke with Hena Doba and provided Cheddar News with a glimpse of her new project. "I'm going to say that choices are what makes the beauty industry so amazing," Singh said.
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