'Stranger Things' is everywhere as more brands are jumping on the supernatural trend. Coca-Cola, Tide, and Baskin-Robbins are just a few to team up with Netflix. The streaming service has avoided advertising for years, but are they ready to cash in on the opportunity? Cheddar senior reporter Michelle Castillo breaks it all down.
Update: After publication of the story, Netflix clarified no company made direct payments to be featured in "Stranger Things," including Coke and Baskin Robbins. Many companies, like New Coke, were chosen because of their accuracy to the 1980s era and were written into the script before outreach to the brands, Netflix claims. Companies featured in the show were involved in marketing partnerships. They were allowed to use "Stranger Things" characters in certain products, which in turn helped promote the show.
Other companies like Nike, Lego and H&M participated in consumer product deals with Netflix. These companies paid a licensing fee to sell "Stranger Things" products.
For more details, please visit: https://cheddar.com/media/stranger-promos-netflix-teams-up-with-big-names-for-hit-show
What to Expect from Apple's Updated Watch Collection
The vote by the state's Public Utilities Commission came despite reservations from city officials and residents spurred by erratic behavior that resulted in unmanned vehicles blocking traffic, including the path of emergency vehicles.
How learning skills in artificial intelligence can help you gain the edge over others in the job market.
Practically overnight, ChatGPT and other artificial intelligence chatbots have become the go-to source for cheating in college. Now, educators are rethinking how they’ll teach courses this fall from Writing 101 to computer science.
Russia is putting the final touches on the scheduled launch of its lunar rocket to the moon.
Virgin Galactic is taking its first space tourists on a long-delayed rocket ship ride, including a former British Olympian who bought his ticket 18 years ago and a mother-daughter duo from the Caribbean.
Virgin Galactic is launching its first tourist flight Thursday.
iPhone 'End Call' Button Moved in Apple's Latest Software Update
Apple is changing the location of the red 'End Call' button.
Disney has created a task force to study artificial intelligence and how it could be used across the company, according to Reuters.
