When you sing along to a soundtrack or hear your favorite jingle you may not understand the history of that sound. A lot goes into bringing music to your ears. Oscar Hoglund, CEO of the music licensing platform Epidemic Sound, joins Cheddar to discuss its expansion to the U.S. and blending video and audio.
Hoglund explains that the site has created a massive library, to which you can subscribe for unlimited use or license tracks per second. Its clients range from the smallest YouTube content creators to huge production companies. He talks about the trend of blending video and audio and why he's encouraged by other media companies such as Facebook teaming up with music licsening sites.
Plus, artist payment within the music industry is a controversial subject, many thinking the artist doesn't get the proper amount of compensation. Hoglund says Epidemic Sound strives for a 50/50 revenue split with all artists. He hopes that it encourages musicians to stay on the site.
Hours after a series of outages that left X unavailable to thousands of users, Elon Musk is claiming that the social media platform is being targeted in a “massive cyberattack." Musk said on a post Monday that the attacker is either a large, coordinated group or a country. Complaints about outages spiked Monday at 6 a.m. Eastern and again at 10 a.m, with more than 40,000 users reporting no access to the platform, according to the tracking website Downdetector.com. A sustained outage appeared to begin just after noon Eastern.
Melania Trump says it’s “heartbreaking” to see teens grapple with the fallout after they’re targeted by malicious and sexually explicit online content.
A satellite company owned by Elon Musk has the inside track to potentially take over a large federal contract to modernize the nation’s air traffic system.
From breakthrough vodka to sustainable jet fuel, Air Company's CEO takes us inside their Brooklyn research lab and talks the future of carbon technology
