When you sing along to a soundtrack or hear your favorite jingle you may not understand the history of that sound. A lot goes into bringing music to your ears. Oscar Hoglund, CEO of the music licensing platform Epidemic Sound, joins Cheddar to discuss its expansion to the U.S. and blending video and audio.
Hoglund explains that the site has created a massive library, to which you can subscribe for unlimited use or license tracks per second. Its clients range from the smallest YouTube content creators to huge production companies. He talks about the trend of blending video and audio and why he's encouraged by other media companies such as Facebook teaming up with music licsening sites.
Plus, artist payment within the music industry is a controversial subject, many thinking the artist doesn't get the proper amount of compensation. Hoglund says Epidemic Sound strives for a 50/50 revenue split with all artists. He hopes that it encourages musicians to stay on the site.
OpenAI has released a fourth version of ChatGPT, called GPT-4, that understands images. This means it can look at a photo and provide general information about what's in it.
At its annual health event on Tuesday, Google announced a series of changes to its search tool that it said will make it easier to access information about affordable health care services.
Roku was among those businesses impacted by the fall of Silicon Valley Bank, having around 26 percent of its cash and cash equivalents deposited at the bank.
