When you sing along to a soundtrack or hear your favorite jingle you may not understand the history of that sound. A lot goes into bringing music to your ears. Oscar Hoglund, CEO of the music licensing platform Epidemic Sound, joins Cheddar to discuss its expansion to the U.S. and blending video and audio.
Hoglund explains that the site has created a massive library, to which you can subscribe for unlimited use or license tracks per second. Its clients range from the smallest YouTube content creators to huge production companies. He talks about the trend of blending video and audio and why he's encouraged by other media companies such as Facebook teaming up with music licsening sites.
Plus, artist payment within the music industry is a controversial subject, many thinking the artist doesn't get the proper amount of compensation. Hoglund says Epidemic Sound strives for a 50/50 revenue split with all artists. He hopes that it encourages musicians to stay on the site.
Wooly Mammoths, Dodo Birds, and Thylacines - Oh my! Ben Lamm, CEO and Co-Founder of Colossal, talks De-extinction and his company's plan to "Re-wild" the world.
Abrar Al-Heeti, Tech Reporter at CNET, explains what will happen if and when the TikTok app is banned in the United States. Plus, who may buy it? Watch!
Jason Hiner, Editor in Chief of ZDNET, breaks down the best tech that came out of CES 2025, including Nvidia's Cosmos, New TV Tech, Roborok Saros Z70 and more.
Watch Duty CEO, John Mills, talks to Cheddar about how the app works, how it helps people in real time and how people can donate to help those affected.
A first look inside Pebble's new all-electric RV trailer and the Arc Sport, the fastest, quietest electric boat on the water designed by Space X engineers
