Shoe Start-up Allbirds Bets That Simple Is the New Sexy
*By Michael Teich*
Gaining a step on established industry giants like Nike and Adidas can be daunting for the little guys, but the San Francisco-based shoemaker Allbirds has gained a small but promising foothold, said the Wall Street Journal fashion editor Jacob Gallagher.
The sneaker company prides itself on producing the "most comfortable shoe in the world," and claims to have sold 1 million of its unassuming kicks since 2016. Though the powerhouse global athletic brands tout collaborations with flashy designers including Kanye West and Alexander Wang, Allbirds has cozied up to shoppers with just three, simple unisex styles of casual shoes and streamlined designs.
Allbirds is "a shoe that thrives by being as nothing as possible" and is "the white T-shirt of sneakers," said Gallagher.
He tributes the early success of Allbirds to its embrace of Normcore minimalism. Consumers are gravitating toward more comfortable products and dressing more casually, which works for Allbirds, Gallagher said.
If trends move away from monochrome simplicity towards flashier, more colorful styles, the two-year-old Allbirds may have to adapt to survive.
For the full interview, [click here](https://cheddar.com/videos/shoe-start-up-allbirds-bets-that-simple-is-the-new-sexy).
'Living for the Dead,' a new series from Kristen Stewart and the team behind 'Queer Eye', recently premiered on Hulu and follows five queer ghost hunters traveling around the country. The show's cast -- Ken Boggle, Roz Hernandez, Juju Bae, Logan Taylor and Alex Le May -- joined Cheddar News to discuss the project and what scary encounters they experienced while filming.
Britney Spears' highly anticipated memoir “The Woman in Me” will be released Tuesday, revealing the pop superstar's personal take on events that have played out publicly in her decades as one of the most scrutinized figures in American life, along with private moments that she previously kept under wraps.
The first museum in the U.S. dedicated to the climate crisis is in New York. Miranda Massie, director at The Climate Museum, joined Cheddar News how the museum uses art and cultural programming to help people understand how big of a role each and everyone plays in understanding and helping with the climate crisis.
