*By Michael Teich*
Gaining a step on established industry giants like Nike and Adidas can be daunting for the little guys, but the San Francisco-based shoemaker Allbirds has gained a small but promising foothold, said the Wall Street Journal fashion editor Jacob Gallagher.
The sneaker company prides itself on producing the "most comfortable shoe in the world," and claims to have sold 1 million of its unassuming kicks since 2016. Though the powerhouse global athletic brands tout collaborations with flashy designers including Kanye West and Alexander Wang, Allbirds has cozied up to shoppers with just three, simple unisex styles of casual shoes and streamlined designs.
Allbirds is "a shoe that thrives by being as nothing as possible" and is "the white T-shirt of sneakers," said Gallagher.
He tributes the early success of Allbirds to its embrace of Normcore minimalism. Consumers are gravitating toward more comfortable products and dressing more casually, which works for Allbirds, Gallagher said.
If trends move away from monochrome simplicity towards flashier, more colorful styles, the two-year-old Allbirds may have to adapt to survive.
For the full interview, [click here](https://cheddar.com/videos/shoe-start-up-allbirds-bets-that-simple-is-the-new-sexy).
Cheddar News Senior Reporter Chloe Aiello visits the House of Cannabis in Soho. The space consists of 30,000-square-feet and five floors dedicated to immersive cannabis-related experiences and installations.
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Passover began on Wednesday, and many Jewish families are getting ready to prepare their favorite holiday meals. To help those celebrating, Jake Cohen, author of Jew-Ish: A Cookbook: Reinvented Recipes from a Modern Mensch, stopped by the Cheddar News studios to talk about the significance of the holiday and share (and showcase) some of his favorite recipes.
Passover began on Wednesday, and many Jewish families are getting ready to prepare their favorite holiday meals. To help those celebrating, Jake Cohen, author of Jew-Ish: A Cookbook: Reinvented Recipes from a Modern Mensch, stopped by the Cheddar News studios to talk about the significance of the holiday and share (and showcase) some of his favorite recipes.
Passover began on Wednesday, and many Jewish families are getting ready to prepare their favorite holiday meals. To help those celebrating, Jake Cohen, author of Jew-Ish: A Cookbook: Reinvented Recipes from a Modern Mensch, stopped by the Cheddar News studios to talk about the significance of the holiday and share (and showcase) some of his favorite recipes.
So a new Barbie trailer dropped this week, and buzz is building for the pink-hued movie about the popular doll.
The top entertainment headlines for April 4, 2023.
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