*By Michael Teich*
Gaining a step on established industry giants like Nike and Adidas can be daunting for the little guys, but the San Francisco-based shoemaker Allbirds has gained a small but promising foothold, said the Wall Street Journal fashion editor Jacob Gallagher.
The sneaker company prides itself on producing the "most comfortable shoe in the world," and claims to have sold 1 million of its unassuming kicks since 2016. Though the powerhouse global athletic brands tout collaborations with flashy designers including Kanye West and Alexander Wang, Allbirds has cozied up to shoppers with just three, simple unisex styles of casual shoes and streamlined designs.
Allbirds is "a shoe that thrives by being as nothing as possible" and is "the white T-shirt of sneakers," said Gallagher.
He tributes the early success of Allbirds to its embrace of Normcore minimalism. Consumers are gravitating toward more comfortable products and dressing more casually, which works for Allbirds, Gallagher said.
If trends move away from monochrome simplicity towards flashier, more colorful styles, the two-year-old Allbirds may have to adapt to survive.
For the full interview, [click here](https://cheddar.com/videos/shoe-start-up-allbirds-bets-that-simple-is-the-new-sexy).
Disney+ released the series 'Percy Jackson and the Olympians' a day earlier than expected.
There's a new action series in the works at Amazon Prime video and it's set to star Hannah Waddingham and Octavia Spencer.
Beyonce was named Grindr's Mother of the Year for 2023.
A new study suggests that apes can have long-lasting social memories similar to humans.
The wINTERverse in downtown Manhattan offers an immersive and interactive art experience for patrons as winter officially kicks off. Zach Blutner, managing director of Inter, joined Cheddar News to discuss what people should expect at the location.
Much of the country is expected to see unusually mild temperatures over the Christmas weekend.
According to an American Christmas Tree Association poll, about 77% of people say they will display an artificial Christmas tree rather than a real one.
A new study shows that people reduce their calorie intake at restaurants when they're given nutritional information on the menu.
British actor Charlie Hunnam is opening up about almost landing a big role in the Star Wars franchise.
New York State will create a commission tasked with considering reparations to address the persistent, harmful effects of slavery in the state under a bill signed into law by Gov. Kathy Hochul on Tuesday.
