Shoe Start-up Allbirds Bets That Simple Is the New Sexy
*By Michael Teich*
Gaining a step on established industry giants like Nike and Adidas can be daunting for the little guys, but the San Francisco-based shoemaker Allbirds has gained a small but promising foothold, said the Wall Street Journal fashion editor Jacob Gallagher.
The sneaker company prides itself on producing the "most comfortable shoe in the world," and claims to have sold 1 million of its unassuming kicks since 2016. Though the powerhouse global athletic brands tout collaborations with flashy designers including Kanye West and Alexander Wang, Allbirds has cozied up to shoppers with just three, simple unisex styles of casual shoes and streamlined designs.
Allbirds is "a shoe that thrives by being as nothing as possible" and is "the white T-shirt of sneakers," said Gallagher.
He tributes the early success of Allbirds to its embrace of Normcore minimalism. Consumers are gravitating toward more comfortable products and dressing more casually, which works for Allbirds, Gallagher said.
If trends move away from monochrome simplicity towards flashier, more colorful styles, the two-year-old Allbirds may have to adapt to survive.
For the full interview, [click here](https://cheddar.com/videos/shoe-start-up-allbirds-bets-that-simple-is-the-new-sexy).
The British Museum said Wednesday that a member of its staff has been dismissed after items dating back as far as the 15th century B.C. were found to be missing, stolen or damaged.
A central Florida art museum which was raided last year by the FBI over an exhibit of what turned out to be forged Jean-Michel Basquiat paintings has sued its former executive director and others, claiming they were part of a scheme to profit from the eventual sale of the fake artwork.
Actor Craig Robinson spoke to Cheddar News' Azia Celestino about the hilarious new episodes that follow the entrepreneurs as they embark on a new effort to make money and achieve the American dream.
Prosecutors have received a second expert analysis of the revolver fired in the fatal shooting of a cinematographer by Alec Baldwin on the set of a Western film in New Mexico, as they weigh whether to refile charges against the actor.
