In the ever-changing world of social media, what's cool one day is old news the next. That's where people like Mike Tommasiello come in. The social media influencer and strategist helps people like Real Housewives of New York star Dorinda Medley curate the best accounts possible. Medley says she owes her social media savvy to Tommasiello. He and his company, Talent Resources, use algorithms to find out what content connects best with a client's target audience, and finds the best times for clients to post. When asked about her viral "CLIP, CLIP, CLIP" moment on the show, Medley says she had no idea it would ever become so popular.

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Cheddar News Celebrates Halloween
Hena Doba, Michelle Castillo and Kristen Scholer showed off their costumes -- and some photos from their childhoods -- as staff celebrate Halloween at Cheddar News' studio and offices. Michelle Castillo also reported on a new immersive masquerade experience, 'Dreams of Dracula,' in New York City. And Daniella Park, principal baker at Baketivity, showed off some spooky treats to enjoy. Plus, we'll let you know which candies are popular as you prepare to go trick-or-treating.
Spooky Halloween Treats With Baketivity
With Halloween here, you can look to also make some spooky treats for your guests. Daniella Park, principal baker at Baketivity, joined Cheddar News to demonstrate some creative eats that can be enjoyed by people of all ages.
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