Simplicity may be the secret to creating a powerful brand and a strong workforce. Howard Belk, Co-CEO and Chief Creative Officer at Siegel+Gale, a brand strategy firm, was with us to share best practices for becoming a brand champion.
Uber is one company that could use some advice to help clean up its public image. Belk says the company's breakdown was that the C-Suite didn't act in a way that was consistent with the values they preached. He says it will be hard for Uber to pull off an image revamp if the company isn't clearer about its mission and values.
Snap is another brand struggling to express its mission. Belk says the problem isn't technology or leadership. Instead, he believes it is an issue of creating value. If your higher purpose doesn't make the register ring, Belk says, then you need to go back to the drawing table and re-work at the whole business model.
After a few months of positive data, the Fed chair says he’s in no rush to cut rates – and this analyst says inflation could stick around for the near future.
As the DOJ potentially prepares to file criminal charges against Boeing, an industry expert breaks down what went wrong – and how it could make things right.
The Fed chair seems pleased with how far inflation has fallen, but according to this analyst, we could be waiting until 2025 to hit that crucial 2% goal.
While the Fed has made it clear that it won’t consider cutting rates until at least September, one analyst is expecting a whopping seven cuts in a row.
The NASDAQ’s Executive Vice President of Corporate Platforms breaks down why you’ll probably see a lot of companies going public in September and December.
