Andrew Weir, brand leader for Aberlour Distillery, discusses the rise of whiskey as a go-to spirit around the world. He also explains Scotland's annual celebration of the poet Robert Burns. Weir explains Burns Night honors Scotland's national poet Robert Burns, whose most famous work is likely "Auld Lang Syne." He reveals the poet has also influenced contemporary artists such as Bob Dylan and Michael Jackson. Whiskey revenue has increased across the globe thanks to younger consumers being "less naive," according to Weir. He says they're more willing to spend money on a nice drink.

Share:
More In Culture
Madonna's Celebration Tour Kicks Off in London After Health Scare
Madonna kicked off her career-spanning Celebration Tour at London's O2 Arena on Saturday night, marking her first performance since suffering what her manager called a “serious bacterial infection” that led to hospitalization in an intensive care unit for several days back in June.
On The Scene: Dressing Up for New York Comic Con
Robert Frank, founder and administrator, Sophia Alana Elwell, administrator and lead event organizer and Mike Gilbert, event coordinator, all of DC Cosplayers East, spoke with Cheddar News about the costumes seen at the New York Comic Con.
Load More