Andrew Weir, brand leader for Aberlour Distillery, discusses the rise of whiskey as a go-to spirit around the world. He also explains Scotland's annual celebration of the poet Robert Burns. Weir explains Burns Night honors Scotland's national poet Robert Burns, whose most famous work is likely "Auld Lang Syne." He reveals the poet has also influenced contemporary artists such as Bob Dylan and Michael Jackson. Whiskey revenue has increased across the globe thanks to younger consumers being "less naive," according to Weir. He says they're more willing to spend money on a nice drink.

Share:
More In Culture
Celebrating Indian Recipes and Flavors With Chef Palak Patel
Chef Palak Patel's love of cooking started when she was a teenager searching for ways to fuse her mother's Indian recipes with some of her favorite American foods. Patel, author of cookbook 'The Chutney Life,' joined Cheddar News to share some of her favorite appetizers and snacks ahead of next month's Diwali festivities.
Load More