Andrew Weir, brand leader for Aberlour Distillery, discusses the rise of whiskey as a go-to spirit around the world. He also explains Scotland's annual celebration of the poet Robert Burns. Weir explains Burns Night honors Scotland's national poet Robert Burns, whose most famous work is likely "Auld Lang Syne." He reveals the poet has also influenced contemporary artists such as Bob Dylan and Michael Jackson. Whiskey revenue has increased across the globe thanks to younger consumers being "less naive," according to Weir. He says they're more willing to spend money on a nice drink.

Share:
More In Culture
Study: Weekend-Only Workouts Offer Benefits
A new study published in the Journal of the American Medical Association found that you don't need to exercise Monday to Friday if you're able to do at least 100 and 50 minutes of exercise on the weekend.
Load More